Sample report
Week 33 · 10–14 August 2026

Here are the real estate agents that AI is naming in Melbourne CBD, VIC. See if you made the list.

Real estate · Melbourne CBD, VIC · 22 questions × 4 AI engines = 88 answers analysed

Marcus Reid — Reid & Co Property · 6 questions · 4 AI engines

ChatGPTPerplexityClaudeGemini

6 questions × 4 engines = 24 live answers

Advertising rules that apply to you

Regulated health service. Under the Health Practitioner Regulation National Law (s133), advertising a regulated health service must not use testimonials or patient reviews, must not claim or imply superiority such as "best" or "leading", and must not promise outcomes. Nothing in this report asks you to collect, request or publish patient testimonials. Have any new public wording checked against the AHPRA advertising guidelines before it goes live.

Do not publish or advertise any figure from this report. The rank, share of voice, competitor comparisons and the benchmark question wording are internal diagnostics for your own use, produced from one run of AI models. Republishing them — on your website, in social posts, in print or in a pitch — would be a comparative or superiority claim about a regulated service, which is exactly what the rules above prohibit. Use the report to decide what factual information to correct, not as marketing material.

Page 1 of 3

AI never recommended Marcus Reid — Reid & Co Property in this run.

We asked 6 real customer questions on 4 AI engines. Of the 24 answers recorded, 24 named at least one business — that is the set every number below is measured over.

0.0%

Visibility — you were named in 0 of the 24 answers that named anyone.

Named first — you were not named, so there is nothing to report.

Engine by engine

Which engines recommend you, and which do not

Each engine reads different pages, so the answer is rarely the same on all four.

ChatGPT

0%

Named you in
0/6
Gave no name
0

Perplexity

0%

Named you in
0/6
Gave no name
0

Claude

0%

Named you in
0/6
Gave no name
0

Gemini

0%

Named you in
0/6
Gave no name
0

Low confidence — the engines do not fully agree about Marcus Reid — Reid & Co Property

40/100

All 4 engines agree: none of them named you in this run.

Engines that named you
0 of 4
Widest gap between engines
0 points
Middle engine visibility
0%

Confidence is a reading of the figures already in this report: how many engines named you at all, and how far apart they were on how often. It is not a measure of whether an engine is right.

No recommendation given

0%

In 0 of 24 answers the engine named no business at all. Those answers are excluded from every ranking on this report — a refusal is not a competitor. A high figure here is an opening: the market is not settled yet.

The names AI gave

Who AI recommends, and how often

Counted across every question and engine, after every alias of the same business has been merged into one name. Top ten.

#1MICM Real Estate
11
#2Cityside Property
10
#3Kay & Burton
9
#4Marshall White
9
#5Lucas Real Estate
5

Question groups

Where you are winning, and where you are being left out

Each group of questions gets one word. Won means Marcus Reid — Reid & Co Property was named at least as often as the most-named business in that group. Contested means named, but less often. Lost means never named. Groups holding fewer than five questions are printed without a word, because five questions cannot tell a gap from noise.

Practical concerns — price, location, urgency, reviews

No verdict

0 of 12

3 questions only — below the 5-question floor, so no verdict is given

3 questions in this group.

Shortlist and comparison

No verdict

0 of 12

3 questions only — below the 5-question floor, so no verdict is given

3 questions in this group.

Questions you are handing over

The exact wording that went to somebody else

These questions were answered with business names by every engine that answered them, and Marcus Reid — Reid & Co Property was not one of those names. The phrasing is printed exactly as it was asked.

Question askedGroupNamed insteadEngines
Who is the best real estate agent in Melbourne city?Shortlist and comparisonKay & Burton, Marshall White, Jellis CraigChatGPT, Perplexity, Claude, Gemini
Best agent to sell a CBD apartment in MelbourneShortlist and comparisonMICM Real Estate, Cityside Property, Dingle PartnersChatGPT, Perplexity, Claude, Gemini
Best reviewed real estate agents in Melbourne 3000Practical concerns — price, location, urgency, reviewsCityside Property, MICM Real Estate, Dingle PartnersChatGPT, Perplexity, Claude, Gemini
Trustworthy agent for a first-time seller in DocklandsPractical concerns — price, location, urgency, reviewsLucas Real Estate, Cityside Property, MICM Real EstateChatGPT, Perplexity, Claude, Gemini
Which Melbourne agent gets the highest sale prices?Practical concerns — price, location, urgency, reviewsKay & Burton, Marshall White, Michael Chen (Cityside)ChatGPT, Perplexity, Claude, Gemini
Melbourne buyers advocate vs selling agent — who should I call?Shortlist and comparisonCate Bakos Property, Wakelin Property Advisory, Marshall WhiteChatGPT, Perplexity, Claude, Gemini

Page 3 of 3

The pages AI was quoting

AI engines do not judge quality themselves — they repeat what these pages say. This is every source cited in this run, with the engines that cited it.

What kind of pages get quoted

  • Property portal profiles & editorial38%
  • News features (AFR, The Age)22%
  • Review platforms & awards19%
  • Trade publications11%
  • Community threads7%
  • The agency's own website3%
Website quotedPagesEnginesNames you

In their own words

What the engines actually said

Word for word, so you can read the sentence behind every number above.

In plain words

What the run showed

No jargon. This is what was actually recorded.

  • We asked 6 real buyer questions about real estate in Melbourne CBD, VIC across ChatGPT, Perplexity, Claude, Gemini — 24 recorded answers. After refusals and page-title fragments were removed and every alias of one business was merged, those answers held 6 scored recommendations covering 2 businesses.
  • Marcus Reid — Reid & Co Property was not named in any of the 24 recorded answers.
  • 0 of the 24 answers named no business at all. Only cited pages that returned HTTP 200 are counted as sources.

One worked example

Who is the best real estate agent in Melbourne city?

This is the benchmarked question, shown in full so you can see the shape of the raw data: the names in the order each engine gave them, the sentence it used and the pages it read. Naming is what is recorded here — the engine returned the business in its answer; no endorsement is claimed. Every one of the 6 questions and all 24 answers are in the CSV export — the report itself is not a transcript.

Who is the best real estate agent in Melbourne city?

Broad discovery

ChatGPT

  1. 1
    Kay & Burton
  2. 2
    Marshall White
  3. 3
    Jellis Craig
  4. 4
    Nelson Alexander

You were not named here

Perplexity

  1. 1
    Kay & Burton
  2. 2
    Marshall White
  3. 3
    MICM Real Estate

You were not named here

Claude

  1. 1
    Marshall White
  2. 2
    Kay & Burton
  3. 3
    Jellis Craig

You were not named here

Gemini

  1. 1
    Kay & Burton
  2. 2
    Jellis Craig
  3. 3
    Marshall White

You were not named here

The other 5 questions

In your own report, all 6 questions and 24 answers are delivered in the raw data CSV, with every quote and link. All answers come from that CSV, unedited.

Method & honesty note

Each question is asked independently of the others, with no personalisation, no logged-in history and no location spoofing beyond the stated region. Answers vary between runs — that is why we ask 6 phrasings rather than one, and report averages rather than a single screenshot. Every number here is this run only. Where an engine named no businesses at all, that question is left out of the averages and marked as such in the raw data export. This report measures what the engines said; it does not give marketing advice.

Report GR-1SY14HW · v14

What this report is — and what it is not

This report records what AI answer engines said in response to buyer-style questions at the time of this run. It is an observation of model output, not a ranking, rating, endorsement or judgement by us. Where a business is named — yours or anyone else's — that is a fact about what the engine returned, not a statement by us that the business is better, worse, more reputable or more qualified than any other.

AI answers are probabilistic and will contain errors. Engines can invent businesses, attach the wrong address, suburb, ownership or credentials, cite pages that do not support what they say, confuse similarly named businesses, or answer about the wrong region. We flag and filter what we detect, but detection is imperfect. Scores and recommendations are our own interpretation of the recorded data — estimates, not measurements.

This is a single one-off pull, not monitoring. The questions were asked once, at the run time shown on this report, and the answers were recorded as returned. Ask the same questions tomorrow and the engines may name different businesses, in a different order, citing different pages. Before releasing a report we re-check that cited links resolve, merge duplicate spellings of the same business, and remove out-of-region and non-business results — but no verification can catch every hallucination or inaccuracy an AI produces, including ones an AI cannot detect in its own output. Treat every figure here as an observation to verify, not a fact to rely on, and take your own professional advice before acting on it. To the extent permitted by law, Sdraa Pty Ltd (Grascada) accepts no liability for any decision, spend or loss arising from reliance on this report.

Every question, every answer from every engine, every quote and every cited link is delivered in the raw data CSV — everything reported here is drawn from that same export, unedited, so you can check any number against it.

Language here is deliberately neutral and descriptive. Sentiment reflects the tone of the engine's own wording, not our opinion of the business described. Quotes are reproduced as recorded and every quote, source link and score input is included in the raw data export so it can be checked in context. A business not appearing in this report simply was not named in these answers, at this time, in this region — it is not evidence of anything about that business.

Please do not use this report, or extracts from it, to make comparative, disparaging or misleading claims about another business. If you are named here and believe an output is inaccurate or unfair, email support@grascada.com and we will review the recorded data and correct or annotate the report where appropriate. Full detail is in our Terms & Conditions.

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