AI search visibility checker: do the answer engines name your business?
An AI search visibility check puts the questions your customers actually ask to ChatGPT, Gemini, Claude and Perplexity — category and city, never your own name — and counts how often each engine names you against how often it names someone else. The output is a share of voice out of 120 recorded answers, the ranked list of businesses named in your place, the sources those answers cited, and a readiness check on your own site.
What the check returns
- Your share of voice across all four engines: how many of the 120 recorded answers named you, and how that compares to everyone else named.
- The ranked list of businesses recommended instead of you, with trading names, legal names and branch variants merged so nobody is counted twice.
- A per-engine breakdown, because the four rarely agree — being named by Perplexity and ignored by ChatGPT is a different problem from being absent everywhere.
- The exact wording each engine used about the businesses it named, quoted, so you can see whether they are spoken about well, flatly or badly.
- Every cited source domain — the articles, directories and threads the answers were built from — and which of them you can legitimately claim or influence.
- A readiness check on your own site: robots.txt and whether it blocks assistant crawlers, structured data, opening hours, reviews, contact details and more, each with the specific change to make.
- Every recorded answer as CSV, so any number in the report can be checked against the evidence behind it.
Why one check beats watching a live dashboard
Answer engines are probabilistic. Ask the same question twice and the list of names can change, which means a live number that moves every hour tells you almost nothing about whether anything real changed. What is worth knowing is the rate across a fixed, repeatable question set — and then the same set again later, so the comparison carries the meaning.
That is why the check is one payment for one report rather than a subscription to a moving needle. Every question, engine, timestamp and citation is written down, so a later run can be compared against it honestly.
Checking it yourself first, properly
- Ask as a customer, not as the owner. 'Best physiotherapist in Newtown' is a test; 'what do you know about my clinic' is not — handing the model your name invites it to describe you whether or not it would ever recommend you.
- Use a logged-out or memory-off session. Chat history quietly personalizes the answer toward what you have already discussed.
- Write the denominator down. Ten questions across four engines is forty answers; without the total, a single lucky mention reads as visibility.
- Record the sources too. Who gets cited tells you where the answers are coming from, which is the part you can actually act on.
Common questions
What does an AI search visibility checker actually measure?
How often the answer engines name your business when a buyer asks who to use, expressed as a share of all recorded answers. It is a rate out of a known total, not a screenshot — the same question can return different names each time it is asked, so a single answer is not a measurement.
Is there a free AI visibility checker?
You can test it yourself for nothing but time: ask ten buyer questions across four engines from logged-out sessions and tally who gets named. That is forty sessions and a small sample. A complete released Grascada report is also free to read, with nothing withheld and no sign-in, so you can see the full output before paying for one on your own business.
Which AI engines does the check cover?
ChatGPT, Google Gemini, Anthropic Claude and Perplexity. Each is asked the same 30 buyer questions from clean sessions, and each answer is stored verbatim with its timestamp and cited sources so any figure can be traced back to its evidence.
How is this different from checking my Google ranking?
A search ranking is a list of links a person chooses from. An answer engine returns a handful of names and usually one recommendation, so being absent is closer to not existing than to being on page two. The two are measured differently and can disagree completely: businesses that rank well on Google are routinely never named by an assistant.
Can anyone guarantee my business gets recommended?
No, and treat any such promise as a warning sign. Nobody outside the model providers controls the output. What can honestly be done is measure where you stand, show which businesses are named instead of you, list the sources those answers cite, and check what on your own site is machine-readable.
Read a complete report, then decide.
A full released run is free to read — no sign-in, nothing withheld.